I opened my October 2010 issue to this page.
Uh. What? Who is the market, here? I think Esquire is the greatest magazine ever. It even smells sexy. But, I don’t think I could be attracted to a man who bought this fragrance based on this ad. Nope. That man is on a bed of tinfoil, covered in baby oil and fake weird tattoos (I love Spongebob, but really?). You’re scruffy and your gold watch and diamond studs suggest you’re the guy who thinks he can take anyone home from the club–not the guy who tattooed girly (and colored, no less) stars all over his shoulders. Gimme a break.